Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it?

  1. Abril, C.
  2. Sanchez, J.
  3. Garcia-Madariaga, J.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2017

Pages: 878

Type: Book chapter

DOI: 10.1007/978-3-319-50008-9_241 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus