Líderes de opinión digital en tiempos de pandemiael rol de la Asociación Nacional de Informadores de la Salud en Twitter frente al COVID-19

  1. Martín Cárdaba, Miguel Ángel 1
  2. Carrasco Polaino, Rafael 2
  3. Cuesta Cambra, Ubaldo 2
  1. 1 Universidad Villanueva
    info

    Universidad Villanueva

    Madrid, España

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Revista Cubana de Información en Ciencias de la Salud

ISSN: 1024-9435,  2307-2113

Year of publication: 2022

Volume: 33

Issue: 1

Type: Article

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More publications in: Revista Cubana de Información en Ciencias de la Salud

Abstract

The National Association of Health Informants is one of the largest sectoral press associations in Spain, with more than 700 members. During the COVID-19 crisis, its role in the management and dissemination of information can be considered fundamental. The overall objective of this research was to analyze how communication occurs between members of the National Association of Health Informants regarding COVID-19 on Twitter. All tweets and interactions between associates were downloaded and the network generated by them was analyzed; the most influential members were identified through measures of centrality and the content of the tweets with the highest diffusion and engagement was examined. After identifying expressions that appeared more frequently, a semantic analysis was made to extract the most relevant topics. The data showed a poorly cohesive network, where users interact little with each other. Both the Association and its members focus mainly on the dissemination of awareness-raising messages, with relevant information related to the disease, training, social denunciation and humor. A more coordinated and interactive use of the social network by the members of the Association would be desirable to increase the reach and dissemination of their messages.

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