La relación de las redes sociales con los canales de compra online entre los jóvenes en la ciudad china de Nanjing, 2020

Abstract

In recent years, according to the popularization of the Internet, many young Chinese people like to use social networks to carry out social interaction in China. The functions of social networks have developed from performing a simple and basic function oftransmitting information in its initial phase, to combining various life services such as online and offline payment, medical appointment request and the marketing ofcommerce and so on in the today. At the same time, At the same time, online shoppinghas also presented a very rapid level of development. According to the statistical data of the Chinese Ministry of Commerce, in 2019 the total e-commerce retailer was 4.46billion euros.The present work tries to show the relationship between the use of social networks andthe change of shopping channel among young people from the multidimensional analysis. First of all, the anchoring and development of social networks in China is analyzed with quantitative and qualitative research of data collected from statistical sources during the period between 2008 and 2020, especially the current situation,development and characteristics of social networks and their users to analyze how social networks attract their users and penetrate the daily lives of users...