The projection of the brand from the design of the logo: From visual representation to corporate image-concept

  1. Llorente-Barroso, C.
  2. Mañas-Viniegra, L.
  3. García-García, F.
Journal:
Kepes

ISSN: 1794-7111

Year of publication: 2022

Volume: 19

Issue: 26

Pages: 275-316

Type: Article

DOI: 10.17151/KEPES.2022.19.26.9 GOOGLE SCHOLAR
Data source: Scopus