Developing and Validating an Instrument for Measuring the Driving Markets Approach
- Martín-Consuegra, D.
- Molina, A.
- Esteban, Á.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Year of publication: 2015
Pages: 54
Type: Book chapter