Developing and Validating an Instrument for Measuring the Driving Markets Approach

  1. Martín-Consuegra, D.
  2. Molina, A.
  3. Esteban, Á.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Année de publication: 2015

Pages: 54

Type: Chapitre d'ouvrage

DOI: 10.1007/978-3-319-11761-4_27 GOOGLE SCHOLAR
La source de données: Scopus