New formulas of interactive entertainment: From advergaming to metaverse as an advertising strategy

  1. Bonales-Daimiel, G.
Liburua:
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

ISBN: 9781668439715

Argitalpen urtea: 2023

Orrialdeak: 76-103

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-6684-3971-5.CH004 GOOGLE SCHOLAR