WHY IS IT IMPORTANT FOR PRIVATE LABELS TO INNOVATE?: THE EFFECTS ON TRUST AND WOM.
- Abril, Carmen
- Sanchez, Joaquin
- Gavilan, Diana
- Manzano, Roberto
- Avello, Maria
- Robinson, L (coord.)
ISSN: 2363-6173
ISBN: 978-3-319-10912-1, 978-3-319-10911-4
Ano de publicación: 2015
Páxinas: 138-138
Congreso: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...
Tipo: Achega congreso