WHY IS IT IMPORTANT FOR PRIVATE LABELS TO INNOVATE?: THE EFFECTS ON TRUST AND WOM.

  1. Abril, Carmen
  2. Sanchez, Joaquin
  3. Gavilan, Diana
  4. Manzano, Roberto
  5. Avello, Maria
Colección de libros:
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same...
  1. Robinson, L (coord.)

ISSN: 2363-6173

ISBN: 978-3-319-10912-1 978-3-319-10911-4

Ano de publicación: 2015

Páxinas: 138-138

Congreso: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Tipo: Achega congreso