Análisis motivacional sobre desplazamientos y flujos migratorios de cibercomunidades en videojuegos de rol multijugador masivo en línea

Abstract

Multiplayer games include a social dimension which affects from its previous design and to its resulting success or failure. This dimension is especially important on multiplayer massive online role-playing games, or MMORPG. It manifests itself through its community, giving a sort of a life to the product, sustaining it, and even modifying it. The objective of this article is the comprehension of these communities and how to maximize its retention and stability on videogames. We aim to find the internal motivations of the player in order to make him to continue forming part of the community. In order to learn it, we conducted a qualitative research consisting in a battery of in-depth interviews seeking patterns in these two videogames: World of Warcraft and Guild Wars 2. The analysis was processed with the support of a methodologic tool belonging to the self-determination theory (Ryan & Deci, 2000) from where we used its motivational classification If we discover how the motivational patterns affect to the users, game design could by modified in order to generate engaged behaviors that maximize users’ permanence and immersion in the videogame through the different techniques derived from the analysis.