Big Data and TV Media: Going Beyond Traditional Segmentation

  1. Fernández Álava, Rafael
  2. Gavilán Bouzas, Diana 1
  3. Fernández Lores, Susana
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Aldizkaria:
Academy of Strategic Management Journal

ISSN: 1544-1458,  1939-6104

Argitalpen urtea: 2021

Alea: 20

Zenbakia: 6

Orrialdeak: 1-11

Mota: Artikulua

GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Academy of Strategic Management Journal