Multisensory Experience of Location-Based (LB) Promotion Ads
- Gavilán Bouzas, Diana 1
- Avello Iturriagagoitia, María 1
- Abril Barrie, Carmen 1
- Flores Zamora, Javier
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1
Universidad Complutense de Madrid
info
Actes de conférence:
10th International Academy of Management and Business – IAMB
Année de publication: 2011
Type: Communication dans un congrès