Experiential Shopping at the Mall: Influence on Consumer Behaviour

  1. Avello Iturriagagoitia, María 1
  2. Abril Barrie, Carmen 1
  3. Roberto Manzano Antón
  4. Diana Gavilán Bouzas
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
China-USA Business Review

ISSN: 1537-1514

Year of publication: 2011

Volume: 1

Issue: 1

Pages: 16-24

Type: Article

DOI: 10.17265/1537-1514 GOOGLE SCHOLAR lock_openOpen access editor

More publications in: China-USA Business Review