La autorregulación en las plataformas de juego de azar online. Estrategias de marketing y responsabilidad social ante los jóvenesEstrategias de marketing y responsabilidad social ante los jóvenes

  1. Galmes-Cerezo, María 1
  2. Maestro-Espínola, Lidia 1
  3. Carcelén-García, Sonia 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Aldizkaria:
VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

ISSN: 2695-9631

Argitalpen urtea: 2022

Zenbakien izenburua: Monograph: "The most current advertising"

Alea: 10

Zenbakia: 2

Mota: Artikulua

DOI: 10.37467/REVVISUAL.V9.3598 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

Laburpena

Ante la expansión del juego de azar online los agentes implicados están buscando fórmulas para minimizar el riesgo para los jóvenes, que son especialmente vulnerables. El estudio de caso múltiple, que analiza las plataformas web de seis operadores de apuestas, determina que todas incluyen microsites y aplicaciones de juego responsable, que presentan diferencias significativas en la calidad de la experiencia de juego responsable del segmento joven. La autoregulación de los operadores está mejorando la experiencia de juego responsable online, pero otras de sus estrategias de marketing siguen fomentando un comportamiento de juego de riesgo entre los jóvenes.

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