Marketing con los cinco sentidos

  1. Gavilán Bouzas, Diana 1
  2. Abril Barrie, Carmen 2
  3. María Avello Iturriagagoitia 1
  4. Roberto Manzano Antón 2
  1. 1 Universidad Complutense de Madrid
    info
    Universidad Complutense de Madrid

    Madrid, España

    ROR https://ror.org/02p0gd045

    Geographic location of the organization Universidad Complutense de Madrid
  2. 2 Universidad IE
    info
    Universidad IE

    Segovia, España

    ROR https://ror.org/02jjdwm75

    Geographic location of the organization Universidad IE
Journal:
Management Society

Year of publication: 2012

Pages: 23-35

Type: Article

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