La confianza y el compromiso afectivo como factores determinantes en el emprendimiento de estudiantes universitarios. Una construcción en el contexto del marketing relacional educativo

  1. Rafael Fabricio Matos Cámara 1
  2. José María Ruiz Ruiz 2
  3. Ricardo Bernárdez Vilaboa 2
  4. Pilar Angélica Huerta Zavala 3
  5. Luis Lucio Lobato Rincón 2
  1. 1 Universidad La Salle Cancún, México
  2. 2 Universidad Complutense de Madrid, España
  3. 3 Universidad de Burgos, España
CIENCIA ergo-sum

ISSN: 1405-0269

Year of publication: 2023

Volume: 30

Issue: 2

Type: Article

DOI: 10.30878/CES.V30N2A2 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

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  • Human Sciences: C

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  • Journal Citation Indicator (JCI): 0.04
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  • Area: SOCIAL SCIENCES, INTERDISCIPLINARY Quartile: Q4 Rank in area: 239/265


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The objective of this work is to know to what extent the trust that students build for their university influences their affective commitment, and how the effects of both trust and affective commitment determine their entrepreneurship. This study is quantitative, cross-sectional, non-experimental and explanatory. A structured survey has been developed to collect information from a sample of 126 university students and the method of structural equations was applied through Path analysis using the statistical programs LISREL 8.80 and IBM SPSS 24. The results show that students develop relationships of trust towards the affective commitment. However, the trust that the student feels for the university does not influence his entrepreneurial spirit.

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