“Advertising literacy”Los nuevos formatos publicitarios. Un estado de la cuestión
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Universidad Complutense de Madrid
info
- PATRICIA NUÑEZ (coord.)
- Antón Álvarez Ruiz (coord.)
Verlag: icono14.net ; Universidad Complutense de Madrid
Datum der Publikation: 2014
Seiten: 41-52
Kongress: Congreso Internacional de Comunicación Infantil (1. 2014. Madrid)
Art: Konferenz-Beitrag
Zusammenfassung
In this paper, we arises a description of the concept of advertising literacy, reviewing thelatest research on this topic. The need to present different points of view at the time to delveinto this concept from a multidisciplinary perspective, expanding the idea of mere readingand criticism is the subject of this reflection.This article discusses the need to rethink the research on children and advertising becauseof the changes that the phenomenon of advertising communication has had in recent years.