“Advertising literacy”Los nuevos formatos publicitarios. Un estado de la cuestión

  1. Patricia Núñez Gómez 1
  2. Laia Falcón 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Liburua:
Actas del I Congreso Internacional de Comunicación Infantil: un debate sobre técnicas, efectos y cuestiones éticas
  1. PATRICIA NUÑEZ (coord.)
  2. Antón Álvarez Ruiz (coord.)

Argitaletxea: icono14.net ; Universidad Complutense de Madrid

Argitalpen urtea: 2014

Orrialdeak: 41-52

Biltzarra: Congreso Internacional de Comunicación Infantil (1. 2014. Madrid)

Mota: Biltzar ekarpena

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Laburpena

In this paper, we arises a description of the concept of advertising literacy, reviewing thelatest research on this topic. The need to present different points of view at the time to delveinto this concept from a multidisciplinary perspective, expanding the idea of mere readingand criticism is the subject of this reflection.This article discusses the need to rethink the research on children and advertising becauseof the changes that the phenomenon of advertising communication has had in recent years.

Datuen iturria: Dialnet