UNIVERSITY SOCIAL RESPONSIBILITY AS ANTECEDENTOF STUDENTS’ UNIVERSITY EXPERIENCE

  1. José Luis Vázquez 1
  2. Carlota López-Aza 1
  3. Ana Lanero 1
  1. 1 Universidad de León
    info

    Universidad de León

    León, España

    ROR https://ror.org/02tzt0b78

Revista:
Responsibility and Sustainability

ISSN: 2340-5813

Año de publicación: 2013

Volumen: 3

Número: 3

Páginas: 33-46

Tipo: Artículo

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Otras publicaciones en: Responsibility and Sustainability

Resumen

Este artículo trata de proponer un modelo sobre la percepción de la Responsabilidad Social Universitaria (RSU) por losestudiantes y analizar su utilidad para predecir dos dimensiones de la experiencia universitaria, como son lacalidad del servicio y la satisfacción. Para ello, tras revisar la literatura previa sobre RSU, se encuestó a una muestra de 200 estudiantes de último curso en la Universidad de León (España). Los datos se analizaron mediante técnicas factoriales y PLS (Partial Least Squares). El análisis factorial identificó una solución de seis factores definitorios de la percepción porlos estudiantes delos impactos universitarios, en tanto sólo tres de ellos influían su percepción global de la RSU. Asimismo, esta percepción actuó como antecedente de la calidaddel servicio y la satisfacción.El análisis de los resultados concluye con importantes implicaciones para el diseño de las estrategias de marketing en entornos universitarios, la retención de estudiantes y la atracción de nuevos al contar con la ventaja competitiva de la RSU como instrumento de mejora de la experiencia universitaria

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