Los inicios de 20 minutos y la problemática sobre su distribución
- 1 Universidad a Distancia de Madrid, España
ISSN: 1012-1587
Year of publication: 2016
Issue: 10
Pages: 617-634
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
Free newspapers appeared in the market for the Spanish press more than a decade with the release of 20 minutos. The controversies surrounding his birth were channeled into the way their copies were distributed to reach the hands of readers, which consisted of hand delivery of the newspaper in the street by dealers. After being considered by the payment press as unfair competition, it has been shown that free press have benefited newspapers to have created new readers that did not consume any news and now have acquired the habit of reading daily press.