Análisis de la reacción fisiológica cerebral del usuario de realidad virtual a través de la encefalografía (EEG)

  1. Casas Arias, Miguel 1
  2. Cerdán Martínez, Victor 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Comunicación & métodos

ISSN: 2659-9538

Año de publicación: 2023

Título del ejemplar: Transdisciplinarity in Communication Research Methodologies

Volumen: 5

Número: 2

Páginas: 19-32

Tipo: Artículo

DOI: 10.35951/V5I2.196 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Comunicación & métodos

Resumen

El electroencefalograma (EEG) es una herramienta muy útil para analizar las reacciones del cerebro a través del consumo de un contenido vinculado al uso de la tecnología de realidad virtual (RV). Nuestra propuesta consiste en una metodología basada en la neurociencia donde exploramos los efectos de la RV en la actividad cerebral de los usuarios. Esta metodología puede proporcionar un valioso método para comprender mejor el funcionamiento del cerebro y su relación con la percepción de estímulos provocados por el uso de RV. Al mismo tiempo, consideramos que la neurociencia puede inspirar y enriquecer el uso de la RV en la creación de nuevas formas artísticas, experiencias de entretenimiento y, en general, como medio de comunicación innovador explorando nuevas fronteras desconocidas hasta ahora por usuarios y audiencias. Estas investigaciones pueden tener también aplicación en campos como la psicología, la neurociencia, la psiquiatría, y los estudios de medios de comunicación y entretenimiento, además de suponer una valiosa herramienta para los creadores de contenidos, que de esta forma, obtienen información para descifrar los gustos del consumidor. De esta manera cada especialista en su disciplina será capaz de obtener datos que pueden aplicar de manera práctica para intervenir en sus respectivos campos de operación.

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Fuente de los datos: Dialnet