El ecofeminismo español en redes sociales. Acciones y posibilidades en Instagram

  1. Asunción Bernárdez Rodal 1
  2. Graciela Padilla Castillo 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Almanaque

ISSN: 2244-8276

Year of publication: 2023

Volume: 41

Pages: 35-46

Type: Article

GOOGLE SCHOLAR

More publications in: Almanaque

Abstract

Ecofeminism is an indispensable part of Gender Studies, even more so after the COVID-19crisis, which has fuelled the need for international, innovative and restrictive regulations on thecare of the planet and the relationship of human beings with animals and their environment.This proposal studies Ecofeminism in Spanish social networks, delving into the most usednetworks and the reasons why; the accounts with the most followers and engagement;the influencers who promote the movement the most and the best; and the hashtags thatviralise the problems, complaints and proposals. To achieve this, a mixed methodology isused: longitudinal bibliographic research of the key concepts, as part of the thesaurus of acompetitive R&D project on social networks and young Spaniards with a gender perspective;and a quantitative and qualitative diachronic study of the main Ecofeminismo accounts onInstagram and TikTok, as these are the social networks with the greatest growth during theCOVID-19 crisis and those with the greatest potential for growth according to studies andreports. It is concluded that a greater number of publications does not imply a greater numberof users; that the accounts studied have more followers on Facebook than on Instagram; andthat the originality and variety of the individual ecological proposals are the most striking part ofthe contents, with small actions, which show that change begins with simple gestures.

Bibliographic References

  • Bernárdez Rodal, A.; Padilla Castillo, G.; Sosa Sánchez, R. P. (2019). From Action Art to Artivism on Instagram: Relocation and instantaneity for a new geography of protest. Catalan Journal of Communication & Cultural Studies, 11(1), 23-37. doi: 10.1386/cjcs.11.1.23_1
  • Clary, P. C.; Markham, M. S.; Myers-Bowman, K. S. (2020). Relationships are Key: Family Life Educators’ Use of Social Networking Sites. Journal of Technology in Human Services, 38(2), 112-136. doi: 10.1080/15228835.2020.1713279
  • Herrero, Y. (2013). Miradas ecofeministas para transitar a un mundo justo. Revista de economía crítica, 16, 278-307. https://www.avlaflor.org/wp-content/uploads/2016/12/09_ YayoHerrero.pdf
  • IAB Spain (2019). Estudio anual de redes sociales 2019. https://iabspain.es/estudio/estudioanual-de-redes-sociales-2019/
  • Kijek, T.; Angowski, M.; Skrzypek, A. (2020). Millennials Use of Social Media in Product Innovation Purchasing Processes. Journal of Computer Information Systems, 60(1), 9-17. doi: 10.1080/08874417.2019.1604104
  • Morán, C. (2018). Un futuro ecofeminista. El País Babelia. https://elpais.com/cultura/2018/03/16/ babelia/1521221214_263128.html
  • Narbona, C. (2020). La recuperación verde: urgente y oportuna. Temas para el debate, 307, 34-37.
  • Puleo, A. H. (2013). Ecofeminismo para otro mundo posible. Cátedra. The Social Media Family (2020). VI Informe sobre los usuarios de Facebook, Twitter e Instagram en España. https://thesocialmediafamily.com/news-posts/vi-informe-sobre-los-usuariosde-facebook-twitter-e-instagram-en-espana/
  • Valcárcel, A. (2008). Feminismo en el mundo global. Madrid: Cátedra.
  • We Are Social y Hootsuite (2020). Digital in 2020. https://wearesocial.com/digital-2020