ROCÍO
GONZÁLEZ MARTÍNEZ
Profesora asociada
Publikationen, an denen er mitarbeitet ROCÍO GONZÁLEZ MARTÍNEZ (2)
2021
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An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business
Mathematics, Vol. 9, Núm. 16
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The New fuzzy RFMD model. A method to identify new customer profiles due to an increase in online activity. Case study of a retail business
Estudios de economía aplicada, Vol. 39, Núm. 8