An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business

1. Martínez, R.G.
2. Carrasco, R.A.
3. Sanchez-Figueroa, C.
4. Gavilan, D.

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DOI: 10.3390/MATH9161836 GOOGLE SCHOLAR lock_openOpen access editor HANDLE: https://hdl.handle.net/20.500.14352/114663 HANDLE: https://hdl.handle.net/20.500.14352/5018 HANDLE: https://hdl.handle.net/20.500.14468/29239

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