An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business

  1. Martínez, R.G.
  2. Carrasco, R.A.
  3. Sanchez-Figueroa, C.
  4. Gavilan, D.
Aldizkaria:
Mathematics

ISSN: 2227-7390

Argitalpen urtea: 2021

Alea: 9

Zenbakia: 16

Mota: Artikulua

DOI: 10.3390/MATH9161836 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus