An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business

1. Martínez, R.G.
2. Carrasco, R.A.
3. Sanchez-Figueroa, C.
4. Gavilan, D.

Export

Export

×

MLA

modern-language-association

APA

apa

Chicago

chicago-fullnote-bibliography

Harvard

harvard-cite-them-right

Vancouver

vancouver-author-date

---

RIS BibTex

Export

×

This document cannot be exported because it belongs to another portal.

Full text

lock_openFull text externo

DOI: 10.3390/MATH9161836 GOOGLE SCHOLAR lock_openOpen access editor

Data source: Scopus