An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business

  1. Martínez, R.G.
  2. Carrasco, R.A.
  3. Sanchez-Figueroa, C.
  4. Gavilan, D.
Revue:
Mathematics

ISSN: 2227-7390

Année de publication: 2021

Volumen: 9

Número: 16

Type: Article

DOI: 10.3390/MATH9161836 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus