An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business
- Martínez, R.G.
- Carrasco, R.A.
- Sanchez-Figueroa, C.
- Gavilan, D.
Revue:
Mathematics
ISSN: 2227-7390
Année de publication: 2021
Volumen: 9
Número: 16
Type: Article