Publications dans lesquelles il/elle collabore avec ANA PEDREÑO SANTOS (3)

2020

  1. Marketing Variables Predicting Customer Value in Empirical Environments

    EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126

2019

  1. The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study

    Services Marketing Quarterly, Vol. 40, Núm. 4, pp. 316-330

2018

  1. A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector

    Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629