Publicaciones en las que colabora con JESÚS GARCÍA DE MADARIAGA MIRANDA (25)

2022

  1. Scanning Museumgoers Willingness to Pay More

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106

2021

  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

2020

  1. Archaeological tourism: looking for visitor loyalty drivers

    Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75

  2. Ethical Challenges of Online Panels Based on Passive Data Collection Technology

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  3. Ethical Dilemmas in Non-Profit Organizations Campaigns

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  4. Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  5. Marketing Variables Predicting Customer Value in Empirical Environments

    EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126

  6. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11

  7. Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations

    Societal Challenges in the Smart Society

  8. What can neuromarketing tell us about food packaging?

    Foods, Vol. 9, Núm. 12

2019

  1. A Fuzzy Linguistic RFM Model Applied to Campaign Management

    IJIMAI, Vol. 5, Núm. 4, pp. 21-27

  2. A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

    Procedia Computer Science

  3. Do isolated packaging variables influence consumers' attention and preferences?

    Physiology and Behavior, Vol. 200, pp. 96-103

  4. Optimizing website quality: the case of two superstar museum websites

    International Journal of Culture, Tourism, and Hospitality Research, Vol. 13, Núm. 1, pp. 16-36

  5. The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study

    Services Marketing Quarterly, Vol. 40, Núm. 4, pp. 316-330

2018

  1. A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector

    Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629

  2. Do museums' websites boost visitors' intentions? A PLS multigroup comparison

    Applying Partial Least Squares in Tourism and Hospitality Research (Emerald Group Publishing Ltd.), pp. 153-184

  3. Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system

    Advances in Intelligent Systems and Computing

  4. Residents’ attitude as determinant of tourism sustainability: The case of Trujillo

    Journal of Hospitality and Tourism Management, Vol. 35, pp. 36-45

  5. Tourism sustainability in archaeological sites

    Journal of Cultural Heritage Management and Sustainable Development, Vol. 8, Núm. 3, pp. 276-292