B-LAB
UCM Brand Lab: Innovación en la neurocomunicación de marca para la gestión de intangibles organizacionales
Date of inception 24 January 2022
Leaders: NATALIA ABUIN VENCESLuis Mañas-Viniegra
Faculty: Ciencias de la Información
Department: Ciencias de la Comunicación Aplicada
Email: lmanas@ucm.es
Website: https://www.ucm.es/grupos/grupo/964
Researchers
Classifications
- AEI Areas: Ciencias Sociales
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Prevailing specialties (top 10)
Obtained from publications help
Obtained from publications
The thematic specialties shown were obtained through the application of artificial intelligence models, obtained as a result of the Hercules Project.
The thematic specialties shown were obtained through the application of artificial intelligence models, obtained as a result of the Hercules Project.
- Communication (Social Sciences) Filter
- Computers and Society (Computer Science) Filter
- Education (Social Sciences) Filter
- Marketing (Business, Management and Accounting) Filter
- General Social Sciences (Social Sciences) Filter
- Information Systems (Computer Science) Filter
- Philosophy (Arts and Humanities) Filter
- Human-Computer Interaction (Computer Science) Filter
- Religious Studies (Arts and Humanities) Filter
- Social Psychology (Psychology) Filter