B-LAB
UCM Brand Lab: Innovación en la neurocomunicación de marca para la gestión de intangibles organizacionales
Date of inception 24 January 2022
Leaders: NATALIA ABUIN VENCESLuis Mañas-Viniegra
Faculty: Ciencias de la Información
Department: Ciencias de la Comunicación Aplicada
Email: lmanas@ucm.es
Website: https://www.ucm.es/grupos/grupo/964
Researchers
Classifications
- AEI Areas: Ciencias Sociales
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Prevailing specialties (top 10)
Obtained from publications help
Obtained from publications
The displayed thematic specialties have been obtained through the application of artificial intelligence models, derived as a result of the Hercules Project from those publications with an abstract, provided that the record does not come from commercial databases, which impose restrictions on data usage.
The displayed thematic specialties have been obtained through the application of artificial intelligence models, derived as a result of the Hercules Project from those publications with an abstract, provided that the record does not come from commercial databases, which impose restrictions on data usage.
- Communication (Social Sciences) Filter
- Education (Social Sciences) Filter
- Computers and Society (Computer Science) Filter
- Information Systems (Computer Science) Filter
- Philosophy (Arts and Humanities) Filter
- Marketing (Business, Management and Accounting) Filter
- Religious Studies (Arts and Humanities) Filter
- Social Psychology (Psychology) Filter
- Business, Management and Accounting (miscellaneous) (Business, Management and Accounting) Filter
- Developmental and Educational Psychology (Psychology) Filter