MARKCO2: Grupo de investigación en marketing sobre comportamiento del consumidor y modelización
Universidad de Granada
Granada, EspañaPublications en collaboration avec des chercheurs de Universidad de Granada (5)
2024
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Emerging Perspectives on the Application of Recommender Systems in Smart Cities
Electronics (Switzerland), Vol. 13, Núm. 7
2019
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A Fuzzy Linguistic RFM Model Applied to Campaign Management
IJIMAI, Vol. 5, Núm. 4, pp. 21-27
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A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.
Procedia Computer Science
2018
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A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector
Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629
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Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system
Advances in Intelligent Systems and Computing