MARÍA ELENA
URQUÍA GRANDE
Profesora titular de universidad
MARÍA DEL CARMEN
ABRIL BARRIE
Profesora titular de universidad
Publications by the researcher in collaboration with MARÍA DEL CARMEN ABRIL BARRIE (2)
2023
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Insights on NGO brand equity: a donor-based brand equity model
European journal of management and business economics, Vol. 32, Núm. 4, pp. 452-468
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NGO accountability to donors: better said than done?
Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 31-51