Publicaciones en las que colabora con NURIA RECUERO VIRTO (11)

2022

  1. Scanning Museumgoers Willingness to Pay More

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 1, pp. 88-106

2020

  1. Archaeological tourism: looking for visitor loyalty drivers

    Journal of Heritage Tourism, Vol. 15, Núm. 1, pp. 60-75

  2. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11

2019

  1. Do isolated packaging variables influence consumers' attention and preferences?

    Physiology and Behavior, Vol. 200, pp. 96-103

  2. Optimizing website quality: the case of two superstar museum websites

    International Journal of Culture, Tourism, and Hospitality Research, Vol. 13, Núm. 1, pp. 16-36

2018

  1. Do museums' websites boost visitors' intentions? A PLS multigroup comparison

    Applying Partial Least Squares in Tourism and Hospitality Research (Emerald Group Publishing Ltd.), pp. 153-184

  2. Residents’ attitude as determinant of tourism sustainability: The case of Trujillo

    Journal of Hospitality and Tourism Management, Vol. 35, pp. 36-45

  3. Tourism sustainability in archaeological sites

    Journal of Cultural Heritage Management and Sustainable Development, Vol. 8, Núm. 3, pp. 276-292

2017

  1. La influencia de las páginas web de los museos en las intenciones de los usuarios

    Esic market, Núm. 157, pp. 369-416

2016

  1. Marketing del turismo cultural

    Escuela Superior de Gestión Comercial y Marketing, ESIC

2012

  1. Marketing the consumption of the past Should the management of archaeological sites be based on a business approach built on sustainable principles?

    Destination branding heritage and authenticity