Department: Marketing

Faculty: Comercio y Turismo

Area: Marketing and Market Research

Research group: MARKCO2: Grupo de investigación en marketing sobre comportamiento del consumidor y modelización


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Doctor by the Universidad Complutense de Madrid with the thesis La orientación al mercado en los yacimientos arqueológicos 2014. Supervised by Dr. María Francisca Blasco López, Dr. Jesús García de Madariaga Miranda.

PhD in Business Economics with 10+ years of teaching & research experience. She is Lecturer of the Marketing Department at the Complutense University of Madrid. ✓ specialized in #CulturalTourism Marketing, #IoB & #Neuromarketing ✓ has won numerous **academic awards of excellence** such as MMBD2021 for Best Oral Presentation, AIRSI2021 for Best Extended Abstract, ESIC AEDEM for the Best Marketing Research (2017), finalist of the Award Tribuna FITUR Jorge Vila Fradera for the best doctoral thesis (2015), among others ✓ has published extensively on cultural tourism marketing, digital marketing and neuromarketing in JCR and SJR indexed journals, with high impact, such as Journal of Destination Marketing & Management, Journal of Hospitality and Tourism Management, among others ✓ serves on editorial and reviewer boards of a number of tourism and business academic journals ✓ distinctive international profile combining professional and educational experience in different countries such as England, France, Peru, Chile, Italy, Malta, among many others. ✓ held positions at a number of companies in Spain & in others countries precisely, Antena 3, Canal 13 Cable, RedAcción7, Punto Radio, among others