Publicaciones en las que colabora con ANA PEDREÑO SANTOS (6)

2022

  1. A conceptual framework for customer value management

    Revista de marketing y publicidad, Núm. 5, pp. 43-65

  2. Analysis of effective recall in radio advertising

    Journal of Communication Management, Vol. 26, Núm. 1, pp. 18-38

2020

  1. Marketing Variables Predicting Customer Value in Empirical Environments

    EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126

2019

  1. The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study

    Services Marketing Quarterly, Vol. 40, Núm. 4, pp. 316-330

2018

  1. A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector

    Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629

2016

  1. Marketing en centros educativos. Estado de la cuestión

    Organización y gestión educativa: Revista del Fórum Europeo de Administradores de la Educación, Vol. 24, Núm. 5, pp. 30-34