ANA
PEDREÑO SANTOS
Profesora ayudante doctora
MARÍA FRANCISCA
BLASCO LÓPEZ
Profesora titular de universidad
Publicaciones en las que colabora con MARÍA FRANCISCA BLASCO LÓPEZ (3)
2020
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Marketing Variables Predicting Customer Value in Empirical Environments
EBOR Conference Abstract Book (EBOR Academy Publishing House, Turkey), pp. 126
2019
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The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study
Services Marketing Quarterly, Vol. 40, Núm. 4, pp. 316-330
2018
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A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector
Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629