Publications by the researcher in collaboration with NURIA RECUERO VIRTO (2)

2020

  1. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11

2019

  1. Do isolated packaging variables influence consumers' attention and preferences?

    Physiology and Behavior, Vol. 200, pp. 96-103