Publicaciones en colaboración con investigadores/as de Universidad Pontificia Comillas (3)

2016

  1. Marketing mix effects on private labels brand equity

    European journal of management and business economics, Vol. 25, Núm. 3, pp. 168-175

2013

  1. Communicating corporate social responsibility to a cynical public

    MIT Sloan Management Review, Vol. 54, Núm. 3, pp. 2-4

  2. Managing employer brand attributes to attract potential future leaders

    Journal of Brand Management