FERNANDO MARÍA
RODRÍGUEZ DE RIVERA CREMADES
Profesor asociado
Department: Marketing
Faculty: Estudios Estadísticos
Area: Marketing and Market Research
Research group: MARKCO2: Grupo de investigación en marketing sobre comportamiento del consumidor y modelización
Email: fernar01@ucm.es
Doctor by the Universidad Complutense de Madrid with the thesis Corporate social responsibility, corporate reputation, customer satisfaction and firms' market value an analysis and conclusions from the automovile industry 2015. Supervised by Dr. Jesús García de Madariaga Miranda.