2021

1. An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business

   Mathematics, Vol. 9, Núm. 16

2. The New fuzzy RFMD model. A method to identify new customer profiles due to an increase in online activity. Case study of a retail business

   Estudios de economía aplicada, Vol. 39, Núm. 8