Publications by the researcher in collaboration with ROCÍO GONZÁLEZ MARTÍNEZ (3)

2021

  1. An rfm model customizable to product catalogues and marketing criteria using fuzzy linguistic models: Case study of a retail business

    Mathematics, Vol. 9, Núm. 16

  2. The New fuzzy RFMD model. A method to identify new customer profiles due to an increase in online activity. Case study of a retail business

    Estudios de economía aplicada, Vol. 39, Núm. 8

2019

  1. A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

    Procedia Computer Science