Publikationen, an denen er mitarbeitet JESÚS GARCÍA DE MADARIAGA MIRANDA (4)

2019

  1. A Fuzzy Linguistic RFM Model Applied to Campaign Management

    IJIMAI, Vol. 5, Núm. 4, pp. 21-27

  2. A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

    Procedia Computer Science

2018

  1. A model to obtain a servperf scale evaluation of the crm customer complaints: An application to the 4g telecommunications sector

    Technological and Economic Development of Economy, Vol. 24, Núm. 4, pp. 1606-1629

  2. Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system

    Advances in Intelligent Systems and Computing