Ciencias de la Comunicación Aplicada
Saila
IE Business School
Madrid, EspañaIE Business School-ko ikertzaileekin lankidetzan egindako argitalpenak (3)
2022
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The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth
Journal of Business Research, Vol. 150, pp. 690-698
2018
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Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo
Place Branding and Public Diplomacy, Vol. 14, Núm. 2, pp. 115-124
2016
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The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid
Place Branding and Public Diplomacy, Vol. 12, Núm. 1, pp. 59-67