Publications en collaboration avec des chercheurs de IE Business School (3)

2022

  1. The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth

    Journal of Business Research, Vol. 150, pp. 690-698

2018

  1. Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo

    Place Branding and Public Diplomacy, Vol. 14, Núm. 2, pp. 115-124

2016

  1. The urban cultural appeal matrix: Identifying key elements of the cultural city brand profile using the example of Madrid

    Place Branding and Public Diplomacy, Vol. 12, Núm. 1, pp. 59-67