Instituto Complutense de Ciencia de la Administración (ICCA)
Zentrum/Institut
Helena
Martins Gonçalves
Publikationen, an denen er mitarbeitet Helena Martins Gonçalves (2)
2018
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Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices
Sustainability in Innovation and Entrepreneurship (Springer Alemania), pp. 137-151
2017
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Why consumers purchase organic products? The role of environment, health and age
Congreso Nacional de Marketing (29º. 2017. Sevilla)