Marketing
Département
MARÍA ELENA
URQUÍA GRANDE
Profesora titular de universidad
Publications dans lesquelles il/elle collabore avec MARÍA ELENA URQUÍA GRANDE (3)
2023
-
Insights on NGO brand equity: a donor-based brand equity model
European journal of management and business economics, Vol. 32, Núm. 4, pp. 452-468
-
NGO accountability to donors: better said than done?
Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 31-51
2019
-
“Do You Use English in Your Daily Life?” Undergraduate Students’ Perceptions of Their Extramural Use of English
Journal of Teaching in International Business, Vol. 30, Núm. 1, pp. 77-94