Affective commitment to the employer branddevelopment and validation of a scale

  1. Susana Fernandez-Lores 1
  2. Diana Gavilan 1
  3. Maria Avello 1
  4. Francisca Blasco 1
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Revista:
Business Research Quarterly

ISSN: 2340-9444 2340-9436

Año de publicación: 2016

Volumen: 19

Número: 1

Páginas: 40-54

Tipo: Artículo

DOI: 10.1016/J.BRQ.2015.06.001 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Business Research Quarterly

Resumen

En los últimos años, la marca del empleador se ha vuelto cada vez más importante como fuente de ventaja competitiva sostenible. Las empresas están tratando de generar compromiso afectivo en los mejores empleados en un mercado laboral global. En este estudio, desarrollamos y validamos una escala multidimensional para medir la fuerza del compromiso afectivo de un empleado con la marca empleadora en cinco estudios separados. En los Estudios 1 y 2 se desarrolló y probó la escala de Compromiso Afectivo con la Marca del Empleador (ACEB) para determinar su estructura, confiabilidad y validez convergente. El estudio 3 examina la confiabilidad adicional y la validez discriminante. El estudio 4 proporciona evidencia de validez externa. El estudio 5 examina la escala ' s Validez nomológica que demuestra que una experiencia positiva con la marca empleador es importante para que el empleado desarrolle un compromiso afectivo con ella. También se discuten las limitaciones de la escala y las condiciones de contorno de su aplicabilidad.

Información de financiación

Financiadores

  • Santander Bank Extraordinaire Chair

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