Estrategias de seducción del color en las marcas
- Fernández Quesada, Blanca
- Sánchez Ortiz, Alicia
ISSN: 2171-8814
Year of publication: 2008
Issue Title: VIII Congreso Nacional del Color
Volume: 41
Issue: 3
Pages: 281-290
Type: Article
More publications in: Óptica pura y aplicada
Abstract
The associative and symbolic properties that the color stimulus provokes constitute a worthwhile business resource. To choose a brand color constitutes a strategic decision. This labor obstructs the free competition and it is not clearly regulated in the legislations on Industrial Property in force, besides reducing the public use of the cultural universal values