Estrategias de seducción del color en las marcas
- Fernández Quesada, Blanca
- Sánchez Ortiz, Alicia
ISSN: 2171-8814
Année de publication: 2008
Titre de la publication: VIII Congreso Nacional del Color
Volumen: 41
Número: 3
Pages: 281-290
Type: Article
D'autres publications dans: Óptica pura y aplicada
Résumé
The associative and symbolic properties that the color stimulus provokes constitute a worthwhile business resource. To choose a brand color constitutes a strategic decision. This labor obstructs the free competition and it is not clearly regulated in the legislations on Industrial Property in force, besides reducing the public use of the cultural universal values