Estrategias de seducción del color en las marcas

  1. Fernández Quesada, Blanca
  2. Sánchez Ortiz, Alicia
Aldizkaria:
Óptica pura y aplicada

ISSN: 2171-8814

Argitalpen urtea: 2008

Zenbakien izenburua: VIII Congreso Nacional del Color

Alea: 41

Zenbakia: 3

Orrialdeak: 281-290

Mota: Artikulua

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Beste argitalpen batzuk: Óptica pura y aplicada

Laburpena

The associative and symbolic properties that the color stimulus provokes constitute a worthwhile business resource. To choose a brand color constitutes a strategic decision. This labor obstructs the free competition and it is not clearly regulated in the legislations on Industrial Property in force, besides reducing the public use of the cultural universal values

Datuen iturria: Dialnet