Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness
- Gómez-Suárez, M.
- Abril, C.
Buch:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN: 9781522502203
Datum der Publikation: 2016
Seiten: 182-208
Art: Buch-Kapitel